MihoraKustoms x Lawrencia Moten: Highlighting HBCU Culture on the National Stage

HBCUGO.TV is a live and streaming entertainment, educational, lifestyle & sports network. They set out to be the voice of African American youth and the HBCU community. Led by former BET executives, Curtis Symonds, Clint Evans and Curt Simmons, HBCUGo.TV creates a true destination to celebrate and share the legacy of Historically Black Colleges and Universities through positive sports, entertainment and educational programming.

During the 2025–2026 college football season, we had the opportunity to collaborate with HBCU GO analyst Lawrencia Moten. Together, we curated a series of custom letterman jackets representing each team she covered on gamedays.

Week after week, Lawrencia brought these designs to life on national television, showcasing pieces that highlighted the culture, legacy, and identity of each university. What made this collaboration especially impactful was her halftime tradition—switching jackets to represent both teams, giving each program its moment of recognition.

This wasn’t just about apparel—it was about storytelling, visibility, and celebrating HBCU culture at the highest level.

Featured Games

• Louis Crews Classic (September 6, 2025)
  Alabama A&M University vs. Alcorn State University
• HBCU NYC Classic (September 13, 2025)
  Morehouse College vs. Howard University
• Gulf Coast Challenge (October 4, 2025)
  Alabama A&M University vs. Jackson State University